When it comes to earning new clients and expanding existing ones, the status quo is no longer enough. Every accounting professional and entrepreneur needs to differentiate their firm by building client loyalty. In this webinar, Amy Franko discusses how to build the Ambassador Factor in yourself and your firm.
Watch this webinar and learn:
- Key trends impacting business development
- The top traits of modern business developers, with an emphasis on the Ambassador Factor
- Key value elements that are most important to our prospects and clients
- The differences between tables stakes (satisfaction) and differentiators (loyalty)
- Strategies to improve client loyalty
