Lee Frederiksen Ph.D., Managing Partner at Hinge, presents results from the most comprehensive study on accounting firm marketing budgets ever conducted - the 2019 Budget Benchmark Study. This study was done in partnership with the Association for Accounting Marketing (AAM) and its purpose is to provide firm leaders and business developers with the insights needed to determine whether their efforts are effective.
Watch this webinar and learn:
- How high-growth and average-growth accounting firms budget marketing expenses
- Which marketing techniques are more effective for accounting firms
- How to benchmark your firm’s marketing budget against high-growth firms
- The top 5 recommended areas to spend more
