Your firm’s strategy is the blueprint for your long-term vision and your near-term success. Many times, firm strategy is something that is “set and forget” or it quickly becomes irrelevant due to changing marketing conditions. There’s a better way to set strategy that can help your firm to be more productive, agile, and successful than approaches of the past.
In this masterclass you’ll learn:
- The mindsets of modern strategy to help you define (or redefine) overall value.
- Five Focus Areas that can guide your firm to smart, sustainable growth in the coming year.
- Key questions to consider as you make decisions on where to invest your strategic resources.
- Best practices for monitoring strategy and making course corrections as needed.
About Amy Franko
Founder & CEO, Amy Franko Associates
AmyFranko | @AmyFranko
Named to LinkedIn’s Top Sales Voices, Amy Franko is a sought-after sales and leadership keynote speaker. With her unique blend of current research, fresh insights, and real-world examples, she has worked with some of the world’s most-recognized brands. With over 20 years of client-facing sales experience, Amy’s sales career includes global companies IBM and Lenovo before pivoting into entrepreneurship. Her book, The Modern Seller, is an Amazon best seller, and she is recognized by Top Sales World as one of the top 50 sales bloggers and keynote speakers in the world. Learn more and download a free chapter of The Modern Seller at amyfranko.com.
This webinar is part of our Redefining Value webinar series. View the other virtual events and learn more about this series.