Reevaluating Strategy to Redefine Value: Strategies for the Post-Pandemic CPA Firm

Identifying and implementing a strategic framework for your firm is imperative. It’s also extremely difficult. And to make matters worse, any strategy must be continually refined. In this engaging and entertaining webinar Greg Kyte and Adam Broud explore three powerful business strategies and analyze how they can help you and your firm deliver the value that post-pandemic clients demand.

People who attend this session will:

  • Compare their current strategy to Michael E. Porter’s strategic framework. 
  • Review, analyze and apply Nassim Taleb’s “barbell strategy.”
  • Evaluate the benefits of moving their firm out of the service economy into the experience economy or even into the transformation economy.

About Greg Kyte

Founder, Comedy CPE
GregKyte  | @GregKyte

Greg has positioned himself uniquely as a licensed CPA and a working standup comedian. He has had the opportunity to perform with many noted comedians, including opening for Weird Al Yankovic, and he has been a licensed CPA in the state of Utah for over a decade. He is the co-host of the Oh My Fraud podcast as well as the Drunk Ethics podcast, and he has presented continuing education courses to tens of thousands of accountants and attorneys.

When he's not busy making people laugh, Greg works as a controller and general manager. He currently lives in Orem, Utah, where he enjoys yelling at his television.

About Adam Broud

Co-Founder, Drunk Ethics Podcast

Adam Broud went on a date with a girl once who described him as, “Suspiciously funny.” He still doesn’t really know what that means, but that’s gotta be pretty funny, right?

Before switching full-time to comedy, Adam worked for a Fortune 50 company, consulted on people management projects for a variety of Fortune 500 companies, and got his MBA from Brigham Young University. Adam has paired his business knowledge with his comedic know-how to make a unique training content that is not only 100% positively rated by participants but is also evidence-based in improving employee skills. Adam interactively teaches teams to improve in trust, creativity, communication, story-telling, presentation ability, problem-solving, empathy, grit, and more.

Adam primarily performs stand-up comedy, but he also performs improv, writes sketches, and writes screenplays. A real jack of all trades so long as those trades involve writing jokes. Adam is based out of Provo, Utah.

This webinar is part of our Redefining Value webinar series. View the other virtual events and learn more about this series.

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