Webinar: How to Retool Your Relationship Building with Staff and Clients

Title: Retooling Relationship-Building (With Staff and Clients)

Speaker: Amy Franko, Founder & CEO, Amy Franko Associates 

Description: Accounting firms spend a lot of time with their clients’ profit and loss statements. One thing you’ll never find on a P&L? Social capital. But firms that understand social capital know that the value of people and relationships can’t be underestimated. Those relationships bring more mutual value than a financial figure can represent. But in today’s digital age, relationship building can feel more challenging than ever. This masterclass with explore:

  • The definition of social capital, and how it has (and hasn't) changed post-pandemic 
  • How to determine which relationships get your valuable time investment 
  • Specific ideas to help you enhance your current relationships and build new ones in the digital age

About Amy Franko: Named to LinkedIn's Top Sales Voices, Amy Franko is a sought-after sales and leadership keynote speaker. With her unique blend of current research, fresh insights, and real-world examples, she has worked with some of the world's most-recognized brands.


Digital transformation is the process of integrating digital tools into your workflow to streamline data entry and improve the way you deliver value to your clients.

This webinar is part of our Driving Digital Transformation series. View the other virtual events and learn more about this series.

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