Title: Building a Rockstar Business Development Plan
Date/Time: August 6 | 11:00 am PST
Speaker: Amy Franko, Founder & CEO, Amy Franko Associates
Description: In the accounting profession, you and your teams are likely balancing two important things: developing new client business and creating a best-in-class delivery experience. One can’t live without the other. If you were to spend a day in the life of an accounting professional focused on developing new client business, you’ll likely find a common theme. They invest their time in the right prospects, clients, and business development activities. They have a process and plan.
How do you determine which prospects, clients, and business development activities to invest in? What will move your book of business, or practice forward most quickly? Having the right plan will get you there.
In this session, you’ll learn:
- The business development plan elements you need to focus on that will grow your book of business, sales territory, or practice.
- How to successfully choose verticals that will amplify your book of business or firm.
- Strategies to keep your plan top of mind, even during the busy season.
- Diversification strategies that will help you to thrive, regardless of the economy.
As part of our Bill.com Automating Success webinar series, this webinar will also highlight and help identify key issues and fixes in our fictional case study. Read more on Klein, Rowe & Co today.
About Amy Franko: Amy Franko is the Founder & CEO of Amy Franko Associates. With over 20 years of client-facing sales experience, Amy began her career with global companies IBM and Lenovo before pivoting into entrepreneurship. Today she works with professional services organizations to accelerate their growth results through both strategy and skill development. Her book, The Modern Seller, is an Amazon best seller and was named a top sales book by Top Sales World. She is also recognized by LinkedIn as a Top Sales Voice.