Webinar: Pricing - Part One: Principles

July 13, 2020

PRICING - PART 1_ PRINCIPLES from CPAacademy.org on Vimeo.

Title: Pricing - Part One: Principles

Date/Time: October 8 | 11:00 am PST

Speaker: Jason Blumer, CEO, Thriveal Network and Blumer CPAs

Description: Pricing is all about signaling the economic value you are delivering to your customers. Pricing is one of the most strategic parts of leading a successful service-based business. Join Jason Blumer and Bill.com for a fresh new look at the ecosystem of pricing your clients. You'll be challenged to look at your pricing in a whole new way in this 2-part series.

Pricing - Part One: Principles

Pricing - Part Two: Practices (click for details)

This series is both strategic as well as very practical so that you can make immediate changes to your business and make pricing a stronger part of your firm's health and growth.


  • For professional firm owners to understand the full breadth of the ecosystem they are operating within when they price their clients
  • To learn the key competencies a firm owner needs to price and deliver their services successfully
  • To learn practical next steps and changes any firm owner can make in deploying their new key competencies to the ecosystem of the pricing in their firms

As part of our Bill.com Automating Success webinar series, this webinar will also highlight and help identify key issues and fixes in our fictional case study. Read more on Klein, Rowe & Co today.


About Jason Blumer: Jason Blumer founded Thriveal in 2010 as a way for firm owners to connect. In the ten years that Thriveal has been supporting firm owners, Julie Shipp has become an owner with Jason. Together with their team, they support firms in reaching their goals through live events, a monthly podcast, written content, webinars, coaching, consulting, and more. The heartbeat of Thriveal is the online community where firm owners gather to ask questions and share ideas. Questions about any Thriveal programs can be asked by contacting info@thriveal.com.

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KRC Learnings: Principles
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