PROSPECTING STRATEGIES TO OPEN DOORS WITH DECISION MAKERS from CPAacademy.org on Vimeo.
Title: Prospecting Strategies to Open Doors with Decision Makers
Date/Time: December 3 | 11:00 am PST
Speaker: Amy Franko | Founder & CEO | Amy Franko Associates
Description: Prospecting. Cold calling. New business development. Whatever phrase you use to describe it, most accounting professionals avoid it. When this outbound business development isn’t a consistent habit, we don’t usually feel its effects right away.
The effects arrive further down the road when our client pipeline is weak, or we missed a significant pursuit opportunity. In professional services, this is felt even more. The balance between business development and delivery, coupled with long sales cycles makes our efforts even more complex. In this session, you’ll learn:
- Choosing your focused targets for outbound prospecting
- Strategies to improve your prospecting results
- Messaging that will help you to open doors with decision-makers and influencers
- The key mindsets of prospecting success
As part of our Bill.com Automating Success webinar series, this webinar will also highlight and help identify key issues and fixes in our fictional case study. Read more on Klein, Rowe & Co today.
About Amy Franko: Amy Franko is the Founder & CEO of Amy Franko Associates. With over 20 years of client-facing sales experience, Amy began her career with global companies IBM and Lenovo before pivoting into entrepreneurship. Today she works with professional services organizations to accelerate their growth results through both strategy and skill development. Her book, The Modern Seller, is an Amazon best seller and was named a top sales book by Top Sales World. She is also recognized by LinkedIn as a Top Sales Voice.
