Navigating the 3 Phases of Building a CAS practice

December 5, 2019

As the accounting profession embraces the advances brought on by digital transformation, it’s uncovering some big new opportunities for remaining vital, relevant – and profitable. There may be no better example of this than the continuing rise of Client Accounting Advisory Services (CAS), in which firms advise clients in various financial and accounting-related decisions and strategies. CAS has been enabled and accelerated by technologies such as automation, artificial intelligence, and cloud computing – performing outsourced accounting and advisory services for multiple clients at scale would have been inconceivable before the emergence of such technologies.

There are three core phases in the CAS journey, which are outlined in detail in this eBook. Keep in mind that many firms do not experience a linear progression from one phase to the next – which is both understandable and acceptable. It is more important for firm and practice leaders to understand exactly where they are in the CAS journey and execute a long-term strategy, remaining aligned with current client needs and anticipating future needs.

This eBook is intended to serve as a guide for firms committed to moving into a more strategic, advisory role for their clients through CAS — enhancing their competitive advantage as the profession evolves.

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