Title: 5 Steps to Building an Intentional Marketing Plan
Speaker: Jeannie Ruesch, Marketing Director at Bill.com
Description: Does your marketing strategy resemble less of a plan and more like random acts of marketing? If “marketing plan” is one of those terms that has always seemed too big to contemplate, much less execute, then join the conversation as we tackle this. You’ll learn how to take a simple, step-by-step approach to understanding and creating your business's marketing plan—and how to stick to it throughout the year. From the 'Why?' to 'How to choose the right tactics?' to 'What it’s going to cost?,' get ready for a great start to growing your business.
Learning Objectives:
- Understand how to build an Intentional Marketing Plan
- How to determine the right and wrong marketing efforts
- Determine a budget that will be doable
About Jeannie Ruesch: Jeannie has over 20 years in brand creation and strategy, design, social media development, demand gen, and customer marketing. She has taken companies perceived as local businesses to attention-grabbing national and global brands. She’s a tech geek at heart and loves finding ways to help customer solve problems. Jeannie is also an author and award-winning graphic designer.
This webinar is part of our Driving Digital Transformation series. View the other virtual events and learn more about this series.
