TOP STRATEGIES TO EARN COMMITMENTS AND CLOSE MORE BUSINESS from CPAacademy.org on Vimeo.
Title: Top Strategies to Earn Commitments and Close More Business
Date/Time: February 11, 2021 | 11:00 am PST
Speaker: Amy Franko | Founder & CEO | Amy Franko Associate
Description: Closing client engagements. Asking for business. It strikes fear in the hearts of many accounting professionals (and other professionals too). What if we looked at closing business through a new lens? Closing business is a series of gaining commitments throughout the business development process. It’s our opportunity to earn trust and start a long-term relationship. In this webinar, we’ll cover an approach that suits professional services because it optimizes your odds of earning the business and best serving your prospect or client. You’ll learn:
- A “redefinition” of closing, and how to look at this important part of the business development process in a new light
- The various types of commitments you will need to earn that will improve your odds of earning the business
- Specific actions you can take to negotiate well in the business development process
- Messaging that can help you to successfully (and genuinely) ask for the business
As part of our Bill.com Automating Success webinar series, this webinar will also highlight and help identify key issues and fixes in our fictional case study. Read more on Klein, Rowe & Co today.
About Amy Franko: Named to LinkedIn’s Top Sales Voices, Amy Franko is a sought-after sales and leadership keynote speaker. With her unique blend of current research, fresh insights, and real-world examples, she has worked with some of the world’s most-recognized brands. With over 20 years of client-facing sales experience, Amy’s sales career includes global companies IBM and Lenovo before pivoting into entrepreneurship. Her book, The Modern Seller, is an Amazon best seller, and she is recognized by Top Sales World as one of the top 50 sales bloggers and keynote speakers in the world. Learn more and download a free chapter of The Modern Seller at amyfranko.com.