Creating Stickiness with High Net Worth Clients

High-net-worth (HNW) clients are a cream-of-the-crop vertical that, when provided with superior service, often lead to a steady stream of sound, qualified referrals. This group can also represent a long-term, high-loyalty demographic—making it even more compelling to attract and retain HNW clients to build a profitable firm.

Building strong, long-lasting client-advisor relationships is the key to achieving the “sticky factor.” In other words: creating service value so great that it makes it hard for clients to leave you. For example, adding bill pay services to the mix is a proven way to increase stickiness because it offers a value-added, highly sought-after service. Further, using an advanced, automated platform to perform bill pay tasks provides meaningful interactions and frequent touch points that enable firms to become more embedded with clients.

Previous Item
JFS Wealth Advisors Adds More Client Value, Creates Efficiency, and Continues Compliance with Bill.com
JFS Wealth Advisors Adds More Client Value, Creates Efficiency, and Continues Compliance with Bill.com

Laura Blaire, COO, CCO and Managing Partner of JFS Wealth Advisors, explains how Bill.com helped cut 70% of...

Next Item
AP/AR Email Template: Save time on AR/AP with more visibility and control
AP/AR Email Template: Save time on AR/AP with more visibility and control

Firms can use this template for clients who have both AP and AR needs.