The rise of Client Advisory Services (CAS) as a critical revenue source and key differentiator for accounting firms has been widely documented — in fact, in many firms today, CAS is on a growth path to surpass more traditional offerings in areas such as tax and audit. And for many others, it’s moving steadily up the list of strategic priorities. Meanwhile, this is all happening at a moment in which the accounting profession is encountering massive changes spurred on by developments in artificial intelligence and other rapidly evolving, advanced technologies.
As a result, the profession is moving to a digital-enabled business model that depends more heavily on outsourcing and automation. CAS strategies must account for — and contribute to — this evolution.