Creating Stickiness with High Net Worth Clients

High-net-worth (HNW) clients are a cream-of-the-crop vertical that, when provided with superior service, often lead to a steady stream of sound, qualified referrals. This group can also represent a long-term, high-loyalty demographic—making it even more compelling to attract and retain HNW clients to build a profitable firm.

Building strong, long-lasting client-advisor relationships is the key to achieving the “sticky factor.” In other words: creating service value so great that it makes it hard for clients to leave you. For example, adding bill pay services to the mix is a proven way to increase stickiness because it offers a value-added, highly sought-after service. Further, using an advanced, automated platform to perform bill pay tasks provides meaningful interactions and frequent touch points that enable firms to become more embedded with clients.

Previous Item
Building a Modern Staff
Building a Modern Staff

Next Item
From Support to Superglue - How Bill Pay Activities Add Value to High-Net-Worth Clients
From Support to Superglue - How Bill Pay Activities Add Value to High-Net-Worth Clients

Become the trusted advisor that never misses a payment.