Title: Pricing Strategies For Accountants: There's So Much More Than The Billable Hour
Speaker: Greg Kyte, CPA
Description: Not all accountants bill their time. In this webinar, we will look at several different pricing strategies that could be game-changers for your firm. We will spend some time looking at fees charged by your competitors because you probably need to increase yours. We will also take a brief look at both the psychology and ethics of pricing.
- You will compare your prices against other options readily available to your clients.
- You will review several alternative methods and strategies to price your services.
- You will identify psychological influences prices have on buyer behavior.
- You will analyze the ethical implications of various pricing strategies.
About Greg Kyte: Greg has positioned himself uniquely as a licensed CPA and a working standup comedian. He has had the opportunity to perform with many noted comedians, including opening for Weird Al Yankovic, and he has been a licensed CPA in the state of Utah for over a decade. He is the co-host of the Oh My Fraud podcast as well as the Drunk Ethics podcast, and he has presented continuing education courses to tens of thousands of accountants and attorneys. Greg currently lives in Orem, Utah, where he enjoys yelling at his television.
This webinar is part of our Driving Digital Transformation series. View the other virtual events and learn more about this series.