Rapport to Relationship: Business Development Conversations to Elevate Value

Your prospective and current clients are seeking value in their overall relationship experience with you and your firm. With that said, it can be challenging to go from initial rapport to valued relationship. The road from rapport to valued relationship goes through the business development conversation. It’s one of the most versatile skills in your toolkit and can be applied to nearly client situation.

In this masterclass you’ll learn:

  • How to uncover what a prospective (or current) client truly values
  • Intelligence Categories that will help you create effective conversations every time
  • A simple framework for building conversations of value
  • Follow-up habits to help create effective (and valuable) momentum

About Amy Franko

Founder & CEO, Amy Franko Associates
AmyFranko  | @AmyFranko

Named to LinkedIn’s Top Sales Voices, Amy Franko is a sought-after sales and leadership keynote speaker. With her unique blend of current research, fresh insights, and real-world examples, she has worked with some of the world’s most-recognized brands. With over 20 years of client-facing sales experience, Amy’s sales career includes global companies IBM and Lenovo before pivoting into entrepreneurship. Her book, The Modern Seller, is an Amazon best seller, and she is recognized by Top Sales World as one of the top 50 sales bloggers and keynote speakers in the world. Learn more and download a free chapter of The Modern Seller at amyfranko.com.

This webinar is part of our Redefining Value webinar series. View the other virtual events and learn more about this series.

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