Webinar: Building and Maintaining a Strong Culture as Your Firm Grows

Title: Building and Maintaining a Strong Culture as Your Firm Grows

Speaker: Jina Etienne, CPA, CGMA, Principal, Etienne Consulting

Description: Increased demand, plus recent shifts in workplace practices and operating models have significantly expanded candidate pools for organizations. By offering teleworking, flexible schedules and creative benefits, companies can attract top talent from around the country. This is also an opportunity to hire more diverse talent. These changes also require organizations to think more intentionally about company culture as the business grows. In this session, we’ll talk about how to maintain a strong culture, foster inclusion across a more dispersed workforce, and optimize talent in increasingly diverse teams.


  • Understand the components of workplace culture, and how to build with a hybrid workforce
  • Explore link between diversity, innovation and performance
  • Identify strategies to expand candidate talent pools

About Jina Etienne: Jina is a consultant and speaker on diversity, inclusion & culture. She has created, developed and delivered a variety of keynotes, conference sessions, webinars and other training, as well as facilitated meetings, retreats and workshops – all designed to be engaging, practical, immediately applicable to real-world situations. She is a story-teller and draws from her unique background and mix of work experiences to offer examples and share insights. She speaks candidly about her experiences, sharing the lessons that helped her understand the importance and value of authenticity, curiosity and individuality, and how she fueled it to grow her personal brand.

Most recently she was Director – Diversity & Inclusion (D&I) for Grant Thornton LLC (GT), a national CPA firm. She managed the firm’s D&I team, responsible for developing & implementing GT’s national D&I strategy. In her role, she partners with firm leaders and collaborates across business lines to create, promote and implement D&I initiatives and programs.

Before joining GT, she was Principal Consultant at EtiennePartners (EP) , a boutique consulting firm that offered a unique strategy development, workshops & coaching to leaders, executives and entrepreneurs. She was previously President & CEO of the National Association of Black Accountants, Inc. (NABA), a nonprofit membership association dedicated to bridging the opportunity gap for black professionals in the accounting & finance.

Jina is a CPA with 26+ years experience in public accounting. She lives in Silver Spring, Maryland.

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