Empowering Women in Accounting - Unpacking Stereotypes, Expectations and Norms

Join Jina Etienne, CPA, for an enlightening webinar focused on reshaping the narrative of success and inclusivity within the accounting profession. In a traditionally male-dominated field where gender stereotypes and biases prevail, women often find themselves navigating intricate challenges and societal norms that impact their workplace confidence. From confronting the confidence gap to challenging ingrained perceptions of leadership and success, Jina explores the intersectionality of gender, ageism, and socio-economic factors that influence professional trajectories.

Through thought-provoking discussions and practical insights, participants will gain a deeper understanding of how biases manifest and affect professional dynamics. Jina encourages attendees to reflect on their own biases, acknowledge hierarchical structures, and embrace inclusive practices that foster a welcoming environment for all professionals.

Learning Objectives

  • Explore strategies to develop a “sense of agency” and build confidence, overcoming barriers imposed by traditional gender roles and expectations.
  • Learn to recognize and address biases, both personal and systemic, that hinder inclusivity and professional growth.
  • Gain insights into fostering inclusive environments within the accounting industry — improving retention, recruiting, and leadership pipeline development.

About Jina Etienne, CPA, CGMA, CDE

CEO, Etienne Consulting
EtienneJina  | @MissTaxCat

Jina is a licensed CPA with an impressive career that has spanned more than three decades. She’s held positions as an entrepreneur, business consultant, and C-Suite leader. 

After a 21 year career in public accounting, she shifted to serving the profession itself, first as Director of Taxation at the AICPA, then onto serving as President & CEO of the National Association of Black Accountants, Inc. More recently, she was Director of Diversity & Inclusion at Grant Thornton. 

Today, she runs her own D&I consulting practice specializing in inclusive leadership, conscious communications, cultural awareness, empowering authenticity, and fostering belonging.

This webinar is part of our Redefining Value webinar series. View the other virtual events and learn more about this series.

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