The Value Spectrum: Your Firm’s Pathway to Amplify Loyalty & Growth

It used to be that having a satisfied client was the highest bar of value. Today, that is redefined. To attract and grow the very best clients, we now need to move the needle toward loyalty. Loyal clients are more likely to continue buying current services, and we’re more likely to expand our reach with new services.

The Value Spectrum can help you and your firm to more successfully create and sustain loyalty, and therefore accomplish stronger growth.

In this masterclass you’ll learn:

  • The concept of firm ambassadors and their role in redefining value
  • The Value Spectrum, and how to use it in identifying the “Loyalty Level” of clients and
    prospective clients
  • The differences between table stakes (satisfaction) and differentiators (loyalty)
  • Practical strategies to improve overall client loyalty

About Amy Franko

Founder & CEO, Amy Franko Associates
AmyFranko  | @AmyFranko

Named to LinkedIn’s Top Sales Voices, Amy Franko is a sought-after sales and leadership keynote speaker. With her unique blend of current research, fresh insights, and real-world examples, she has worked with some of the world’s most-recognized brands. With over 20 years of client-facing sales experience, Amy’s sales career includes global companies IBM and Lenovo before pivoting into entrepreneurship. Her book, The Modern Seller, is an Amazon best seller, and she is recognized by Top Sales World as one of the top 50 sales bloggers and keynote speakers in the world. Learn more and download a free chapter of The Modern Seller at

This webinar is part of our Redefining Value webinar series. View the other virtual events and learn more about this series.

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